There’s just one special prize from the Sending Good Cheer Holiday Challenge that we have yet to reveal and in this case we really did save the best for last! It’s the Judge’s Pick from Jenna Lyons, the Executive Creative Director and President of J.Crew, who was a judge in Minted’s holiday card challenge. By bringing unique, colorful, and eclectic style to millions of women, Jenna has become a design icon to our generation.
Jenna Lyons in her NYC office (see the Minted envelopes on her desk!). Courtesy of Martine Fougeron.
Out of close to 2300 submissions, Jackmove’s “Etched” is Jenna’s pick for her favorite holiday card. Jenna said this about the winning holiday card: ” This design is cool and modern. I love the simplicity—it’s exactly what I want from a holiday photo card.” A huge congratulations goes out to Jackmove’s Jack Knoebber for this top honor. Not only does Jack receive the special prize, his design has been featured in “Jenna’s Top 20 Wish List” in J.Crew’s November catalogs as well as on their website. You can buy Etched exclusively here at Minted.
Here’s the card with a picture of Jenna and her brother at left (yes, we know it is unfair that some people are both talented and good-looking).
Jack was ecstatic about this win and the exposure that he will receive from the feature in J.Crew’s catalog and on the J.Crew site. “I was shocked for a while. I didn’t realize the impact and exactly what that meant at first,” says Jack. “Having Jenna pick my card is a huge honor, and I’m still somewhat in disbelief that mine was picked out of so many great designs.”
We decided to take this partnership one step further by teaming up with a charity that both Minted and J. Crew feel strongly about. This holiday season we will be donating 15% of gross profit from the sales of “Etched” to Teach For America. Teach For America’s mission is to eliminate educational inequity by enlisting our nation’s most promising future leaders in this effort. What could be more important to our country than improving educational opportunities for everyone? I have a strong belief in this, as a product of an American public school (Chevy Chase Elementary School and Bethesda-Chevy Chase High School, in Maryland).
During Minted’s collaboration with J.Crew, I had the good fortune of taking a tour of J.Crew’s offices in New York. I admired how entrepreneurial the J.Crew culture is. You can visibly see how the company is innovative, resourceful, and has a sense of adventure akin to a smaller company; it is no wonder that the company consistently produces design that influences and frankly blows away the assortment at other companies across the apparel industry. Boards line the hallways filled with great fabrics and inspirations, much like the Minted offices. One of the biggest mysteries: I am still trying to deconstruct how Jenna’s pinboard manages to combine lots of things and incredible chicness at the same time (you can see it in the picture above). The J.Crew visit was one of the most fascinating corporate office visits I have ever had.
We’re thankful to J.Crew and to Jenna herself for taking the time to help bring the work of our great designers to homes around the world this holiday season! You can read more about the collaboration here. In the meantime, I’ll be looking forward to getting my J.Crew catalog – to see Jack’s design, but also to do some shopping for droolworthy gifts!
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