A toast to 2017! Plan your New Year celebrations with delicious greeting card and cocktail recipes pairings from Minted + Ashley Rose Conway of Craft & Cocktails. Go ahead, dance, sing, sip, and celebrate responsibly!No comments
Announcing the Special Prizes and Guest Judge’s pick for our Nothing but Love Valentine’s Day Quickfire Design Challenge. Your fresh, unique Valentine’s Day designs made our hearts skip a beat. Congratulations to all the winners!
Guest Judge’s Pick by Jenny Keller of Jenny Cookies
Jenny Keller, a self taught baker, author, and stylist who is passionate for throwing over the top parties, is the creative mastermind behind Jenny Cookies.
When asked to pick her favorite design, Jenny said “I love the Taco Truck classroom Valentine card! The nostalgic valentine pun in text is funny and a theme I haven’t seen yet. The colors and design are fresh combined with genius placement of greeting. A perfect classroom Valentine card for boys or girls!”
For the classroom valentine design that best incorporates an activity that the recipient can engage in
Announcing the Guest Judge prizes from our Great Expectations Baby Shower Invitation Challenge and Sweet Celebrations Quickfire Kids’ Birthday Party Invitation Challenge!
Great Expectations Baby Shower Invitation Challenge
We were thrilled to partner with the talented ladies from 100 Layer Cakelet, a creative collaboration between friends and fellow designers Jillian Clark, Amanda Dawbarn, and Kristina Meltzer. Their wedding blog, 100 LayerCake, launched in 2009. 100 Layer Cakelet, their family blog and newest addition to the brand, is the natural next step, for readers who want a space that can inspire their lives after the last bits of wedding confetti have been combed from their hair.
They selected “Bright Confetti Pop“ by Ashley Little of Little Print Design. They “loved the simplicity and the fun modern design and that it’s totally appropriate for a boy or girl (or surprise!) shower.” 100 Layer Cakelet announced their selection via Instagram to share this great design with their followers in addition!
By Ashley Ganz, Director, Merchandising, Holiday & Gifts
I feel incredibly inspired and impressed by our holiday assortment this year. The tremendous, innovative talent within the Minted Artist community never ceases to amaze me! It’s my honor to reveal our third-place winner for the non-foil category of the “Making Spirits Bright” Holiday Photo Card Challenge.
Story and photos by Kristen Smith
We all gathered at the lovely home of Kelli Hall, who was so very gracious to host us, and we each brought print-outs of designs we were currently working on. Because the “Making Spirits Bright” Holiday Photo Card Challenge is one of Minted’s biggest and most competitive challenges of the year, sharing live critiques was absolutely invaluable. Being able to take a break from our computer monitors and interact with the printed, tangible work was a much needed, fresh perspective. We scheduled our critiquing meetup about a week before the day final submissions were due, so it was the perfect little boost to motivate us and carry us weary and cross-eyed through the finish line.
As there are quite a few Minted artists in the Atlanta area, we were fortunate to have veteran community members like Stacey Meacham (pictured above) as well as a few first-timers and recent first-challenge participants. Our hope is to see many new faces at future meetups as our talented community of independent artists and designers continues to grow.
Announcing the special prizes for our Great Expectations Baby Shower Invitation Challenge! Friends and family of expectant parents come to Minted seeking a baby shower invitation that not only sets the stage for this event, but is also special enough to serve as a cherished keepsake for the parents-to-be. We turned to you, our talented community, to shower us with the most unique baby shower invitation designs in the world! We were blown away with what you dreamed up for this challenge. Congratulations to all the winners and runners-up!
For the most design-forward, innovative baby shower invitation
Fresh Feathers by Simona Cavallaro
For the best design specifically created for one of the Minted’s unique shapes
Welcome to the World by Laura Bolter Design
For the best design that celebrates both parents-to-be
Good Sport by Shari Margolin
For the best design for an alternative to a traditional baby shower
Cool Little Reveal by Ashley Hegarty
Click through for more special prize winners…
Angela Simmen and Brian Kelley, both resident physicians, first met while working in the same hospital. “We would catch each other’s eye while passing each other,” says Angela. After a romantic proposal during a ski trip to Colorado, the Michigan-based couple decided to host an intimate destination wedding and chose The Little Nell in Aspen for their celebration. Upon arrival, their 60 guests boarded a gondola to the top of Aspen Mountain to watch the couple exchange wedding vows, with stunning mountains views and changing leaves as their dramatic backdrop.
Bride and groom: Angela Simmen & Brian Kelley
Occupations: Resident physicians (her = OB/GYN, him = surgery)
Based in: Ann Arbor, Michigan
Wedding date: September 26, 2015
Wedding venue: The Little Nell, Aspen, CO
Number of guests: 60
Minted wedding invitation: ”Delicate Dots“ by Ashley Hegarty
Wedding gown: ”Cassidy” by Amy Kuschel
Wedding planner: Bluebird Productions
Cake: d’Elissious Cake Studio of Aspen
Photographer: Rachel Havel
How did you and Brian meet?
We would catch each other’s eye while passing each other in the hospital, but it was an epic Halloween party that finally brought us together!
Tell us about the proposal!
February 16, 2015! It happened on the gondola during a ski trip to Keystone, Colorado. We had the gondola to ourselves, and I noticed Brian was acting a little strange. Midway up the mountain, he got down on one knee. Of course, I bawled the rest of the way up. It was perfect. Our friends Russell and Lindsay had gotten in the gondola in front of us and were ready to snap engagement photos at the top of the mountain. We loved having them there to share that perfect day!
How did you find your wedding venue The Little Nell?
Courtesy of my amazing older sister, Jen. Brian and I knew we wanted a small destination wedding and Colorado appealed to us for so many reasons. My sister started looking online right away and sent me the link to The Little Nell five days after our engagement. We booked it within a week!
What was the wedding-dress shopping process like?
My mom Rosie and my sister planned a full two days of dress shopping in Atlanta. We never made it past the first shop, Kelly’s Closet, where I found my dress!
Click through to read more of Angela and Brian’s wedding story…1 COMMENT
Announcing the special prize winners from our Head of the Class Graduation Challenge! Students and their loved ones will soon be searching for the perfect announcement or party invitation to celebrate one of life’s greatest milestones: graduation. Graduation is a large, important event in our customers’ lives and we looked to you, our talented Minted community, to help us freshen up our collection with the most original graduation designs our customers have ever seen. A huge congrats to all the winners and runners-up!
Runner-up: “Hip Type” by Carolyn MacLaren
Click through to check out more Graduation Challenge winners…
Ready to give your Minted Artist Store a seasonal refresh? To help you think through your merchandising strategy and the products to spotlight in your Store, we’ve compiled these five tips with the insights of Minted’s marketing and merchandising leaders.
Alexandra Dzhiganskaya updated her Store shortly after New Year’s, prioritizing her winning Valentine’s Day designs and spring floral art.
By Amy Schroeder
Now that you can curate your Minted Artist Store using Merchandising Tools to shape the look and feel of your artist brand, developing a merchandising plan is one of the first priorities to help you prepare for the Minted.com 2015 holiday sales season.
First Things First: Organize Your Tabs
If you already have a great number of holiday card designs and other holiday-themed products in your Store, we recommend organizing them into a “Holiday” section, and moving that section tab to the far left, just after your Home section (learn how in this FAQ). If you have a large assortment of products that make for great gifts, you may want to create a separate section tab called “Holiday Gifts.”
Merchandising Your Featured Products and Sections
Merchandising varies for every Minted artist, and we recommend identifying a manageable number of key products that you want to promote most. Your Featured Products could be a combination of your top-selling products (or top-voted new products) and particularly unique designs that make a statement about you as an artist.
If you don’t have any Design Challenge–winning holiday cards, you may want to self-launch non-custom cards. (Learn more about self-launch products in Minted Designer FAQs, and remember that all self-launch products are non-customizable by customers.) If you have dozens of holiday-themed designs and cards or a series of giftable products, position your best eight products at the very top of your Holiday section.
To help you create your merchandising plan for the holiday shopping season, Minted’s merchandising leaders share their insights and predictions for the 2015 holiday season.
“Radiant Joy” Foil-Pressed Holiday Cards by Olivia Raufman
Hot in Holiday Cards: Traditional Reds and Nontraditional Greetings
Get ready to show your cards. The prime sales season for holiday cards begins the last week of October and starts to peak the week of Black Friday (November 27) and Cyber Monday (November 30), followed by a decline in mid-December, says Rose Shattuck, General Manager of Minted Stationery.
Recommended Holiday Cards to Spotlight in Minted Artist Stores
Custom is king. Customizable (challenge-winning) holiday cards will be in highest demand. Customers want to upload their own photo, family name, annual letter, and more. You should also feel free to self-launch and promote non-customizable non-photo holiday cards with genericized greetings for the customer who wants something simple and beautiful without spending any time on customization.
Red-y for the holidays. We find that many Minted customers gravitate toward holiday cards with red hues. That is, unless they’re shopping for Hanukkah cards or corporate holiday cards, in which case blues or neutrals are better.
Spice up the season’s greetings. Customers love holiday cards featuring unique messages, so we recommend featuring original takes on the standard “Happy Holidays” and “Merry Christmas.”
- Just about all styles are equal. No one holiday card style sells better than another. “Minted customers enjoy the full range of styles from traditional/classic, to whimsical, to modern, and edgy,” Rose says.
“fa la la la” holiday photo cards by baumbirdy
Minted’s Top 6 Most Giftable Holiday Products
Minted Art and Custom Art. “Art in which customers upload their own photos is an extremely popular gift during the holiday season,” says Ashley Ganz, Director of Merchandising for Holiday and Gifts. (Download the self-launch art print template here.)
Personal stationery—especially foil-pressed. “Foil is always a top seller, so if you have a foil-pressed design in your Store, we recommend featuring it at the top,” Ashley says. (Download self-launch stationery templates here.)
Wedding products. “Don’t forget about wedding,” Ashley says. “The holiday season is the most popular time of year to get engaged, and Google searches for ‘save the dates’ spike the first week of December.” If you have a number of weddings products, you may want to position wedding products up high in your Home section or create a Weddings section.
“Evergreen Wrapping Paper” by Oscar & Emma
This is the first article in our 2015 Minted Holiday Playbook, a one-month program designed to teach artists how to better merchandise, market, sell their work. The next article will be published on in the Community>Resources section of Julep on October 6.
RELATED ARTICLES & RESOURCES
Minted’s 7 Tips for Creating a Unique Artist Brand
Minted Artist Stores Merchandising Tools Tutorial Video
Minted Self-Launch Templates
The Essential Checklist for Minted Artist Stores
Published October 1, 2015Comments Off