Our Julep creative director, Annie Clark, designed and hand painted these letterpress invites for the Minted Weddings brunch we hosted a few weeks ago. Today we wanted to share an up-close look at the results, as well as some tips for creating the look yourself.
- Letterpress invitation
- Paint palette
- Watercolor paints
- Brush — Round, Size 12
- Bowl of water
- Choose an understated design with enough space to add watercolor accents
- Heavier-weight, textured letterpress papers work best with this technique
- If you can’t find a color you like right out of the tube, try mixing a custom color
- Order enough stationery to test out the technique first — play around with composition and make sure that your paper holds up well and inks don’t run
- Start light and pick up more paint on your brush as you need it; it’s easier to add than it is to take away
- Remember with watercolors, the pigment will travel to any part of the paper that is wet. You can use this to your advantage to get the look you want. Try holding the invite vertically while it’s still wet and let gravity help you move the paint around. This will create bleeds and darkened edges.
- Experiment and have fun. This look is loose, organic and imperfect so you really can’t make a mistake!