Every Mother Counts and the Little Journeys Art Challenge.

As you all likely know, our ‘Little Journeys: The Nursery, Children’s, and Family Tree Art Challenge‘ is going on right now and for the first time in a Minted design challenge, we’ve teamed up with an amazing non-profit organization: Every Mother Counts. Christy Turlington Burns, the founder of Every Mother Counts, will choose 3 judge’s picks from the challenge. A percentage of proceeds from all nursery, children’s, and family tree art prints sold on Minted will benefit Every Mother Counts and their mission to improve global maternal health. Working with Every Mother Counts makes a lot of sense for Minted, as both our designers and our consumers are mostly women (and many are moms), and we strongly believe in the power and importance of mothers in shaping the future of our world.

We thought you might like to know a little more about EMC… Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide.

Here are some statistics that highlight what EMC is up against:

  • A death occurs every 90 seconds from pregnancy and childbirth complications. Hundreds of thousands of women die each year from pregnancy, making reproductive health problems the leading cause of death among women worldwide aged 15 to 44. 90% of these deaths are estimated to be preventable.
  • Pregnancy is the biggest killer of women aged 15-19 in the developing world. Nearly 70,000 young women die each year because their bodies were not ready for parenthood.
  • Women who have completed their secondary education decide to have a skilled worker present at the time of their delivery 84% of the time–which translates to a higher survival rate for mother and baby.

Every Mother Counts was founded by Christy Turlington Burns upon completion of her directorial debut, NO WOMAN, NO CRY in 2010.

NO WOMAN, NO CRY is a gripping documentary that tells the personal stories of pregnant women and their caregivers in four countries as they try to avoid adding to these troubling statistics. The film puts audiences in the footsteps of a Maasai woman in labor who must walk five miles to a clinic with no electricity, a young pregnant woman in the slums of Bangladesh too ashamed to seek out care, a pregnant OB in Guatemala who helps women who have suffered from botched illegal abortions, and a midwife in central Florida who treats uninsured women who are denied appointments elsewhere.

First time director Christy Turlington Burns opens the film with footage from her own harrowing birth experience. A quick turn of events during the delivery of her daughter inspires her to see firsthand what can be done to help other women who do not have the same access to quality care that she did.

Now in its second year, Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide.

By entering this challenge, our designers will be indirectly supporting the work of EMC and helping mothers-to-be the world over receive better access to quality health care. It all starts with spreading the word about this incredibly important issue! Check out their informative site to learn more.

Find more of Natasha on her blog.

2   COMMENTS
  1. johanna

    wow, what an amazing organization. it’s great to see minted partnering in this way.

  2. Meg G.

    So awesome! Thanks for sharing more info!