For four years, Minted has sourced holiday cards in an open-submission call to the best designers in the world. In 2008, we received 110 entries; in 2009 637 entries, in 2010 1341 entries, and this year we received 2251 entries. This year, we were awed by the quality and quantity of design submissions. We saw beauty in so many designs that it became an almost impossible task to pick just a few.
Thankfully, we use the votes of the Minted community (consumers and designers) to help determine our assortment. We are careful to remove ‘bad’ voting behavior that we feel is trying to swing the vote unnaturally. One thing we have noticed is that the Minted community are tough graders; the top placing design in this challenge achieved a score of 3.51 out of 5. While there has been a lot of debate in the Minted community about why great designs receive scores of “1″ at all, I believe these are legitimate scores because there is true difference of opinion regarding design. If anything, the Internet has enabled greater fragmentation of taste. Individuality of style and self-expression are encouraged within the community at Minted; we should celebrate the “1s” as well as the “5s” as these scores are a reflection of the diversity of taste in the community.
OK, so at this point I will stop blathering on about voting because I know that this is not what you are interested in reading about. It is 2:47am here at the office and we are here listening to Lady Gaga and other dance music. We’re excited to launch these designs, and we’re even more excited for our customers to have access to them.
Among thousands, here are the 10 top voted designs from our Sending Good Cheer Holiday Challenge. I couldn’t be more thrilled to say congratulations to you all.
We are very excited that “Kraft Ribbon” by Alethea and Ruth was voted number one, winning the grand prize of $5,000. This card was distinguished by its popularity among consumers and designers alike, and it was a personal favorite among many at Minted. I happen to be flying down to Southern California shortly and will be delivering a $5,000 check to Rachel Simonsen of Alethea and Ruth myself.
This card is the very definition of beautiful. Rachel of Alethea & Ruth weaves together a crisp kraft paper background, soft colors, and a gorgeous hand-illustrated greeting. We’ve just celebrated one year of having Alethea & Ruth as part of the community and look forward to many more awe inspiring designs.
“Falalalala la la la la” by Design Lotus is a simply flawless holiday card and came in second place out of a staggering number of submissions. In Amy Ehmann’s winning design, a delightful handwritten script sweeps across the bottom of the full bleed photo highlighting the family and also the festive time of the year. Family name and year are framed below in the timeless Archer font. We can’t help but dive head first into the holiday spirit when we see this gorgeous card.
We’re kind of obsessed with infographics here at Minted and it looks like the community is too. Coming in at third place is “Year in Review” by Cambria Evans of j. bartyn design. This design blends superbly executed typography, unusual color and fun copy. Cambria has magically found a way for customers to keep their friends and family updated on the exciting happenings of their past year while keeping the design clean, classic, and just plain cool. We think this will be a favorite design among the press.
The holidays are a perfect time to express yourself through song. “All Ye Faithful” is a design that does just that by including a lyrical greeting perfectly written in arching type, with swirling design elements and a delightful sprig of holly. Anita of 2BSquared has created one of the strongest examples of the hand-drawn trend we saw in this year’s challenge.
“Classic Merry” says Merry Christmas in a big way while remaining incredibly elegant and fresh. Alston Wise of b.wise papers uses beautiful swashes to frame the greeting and anchor the full bleed photo, and a heart in the perfect place to accent the signature.
Lynn Knipe of Griffinbell has achieved a difficult feat: capturing the holiday spirit in a classic but updated way. A whimsical script greeting mingles with berries, pinecones and darling little branches while shaping a festive Christmas tree in “Be Merry and Bright.” Clean layout, warm colors, and a smiling family completes the card wonderfully.
B. Wise Papers makes her second appearance in the top 10 with the heart-warming holiday card, “A New Stocking.” We love the way the design so perfectly transcends categories into a super sweet birth announcement. The tiny stocking is a clever way to introduce a new baby, and Alston’s illustration is very well executed.
The name says it all in the uber playful “Confetti Scatter.” In this Minted staff favorite, colorful confetti dots sprinkled across the left side add the ideal amount of festive flare to the clean and modern design while classic type in a complementary neutral shade rounds out the design flawlessly. We are thrilled for Kelli Hall, a longstanding participant in Minted’s challenges.
Sometimes a design can truly sparkle. “Rejoice” does just that while also celebrating the very reason for Christmas. The festive greeting and elegant script draws the viewer into the heart of the design. Lauren Chism of Palm Papers has had a very strong showing in this challenge, and we expect to see more great things from her!
So minimal and so chic, we just love “Happiest Homestyle.” From the perfectly sized greeting in the always playful Strangelove font to the darling sprigs of holly, this design says happy holidays with some serious style. We’re excited to see more from Rebecca Hardie of Max & Bunny.
And for my sign-off, a trip down memory lane showing the results of holiday challenges at Minted from the past 4 years, clearly showing a progression in holiday card styles towards today’s ‘craft’ look:
Congratulations, Minties! You are the reason we love coming to work every day.
p.s. Special Award winners from this challenge will be revealed tomorrow on our blog.
Find more of Mariam on her blog.34 COMMENTS