Brand Profile Paper + Cupbrowse entire collection Location: New York, New York “Something old, something new…” best heralds the basic design philosophies of Paper+Cup Design. Paper+Cup Design founders, Minhee & Truman Cho, are inspired by both the timeless classics of venerable tradition, while remaining gleefully enchanted with the dynamic avant-garde. They have established a strong reputation for their innovative approach in design, while still retaining a solid foundation of the enduring classics. “We love to take things that at first seem common and mundane, and then turn it into something totally new and interesting. It’s what excites us.” Although known for their stationery, this husband and wife team approaches projects from the foundations of a graphical design perspective. They have been acclaimed for their work in the design industry in numerous publications such as Print, and Wallpaper* magazine, and are able to marry their design talents into their stationery line, which also boasts a myriad of publication accolades. Your sources of design inspiration: We are inspired by things such as vintage candy wrappers and antique industrial labels, to the more obscure, like the detailed work of fine bespoke tailoring and the textures of old mill textiles. We love to scour flea markets every chance we get, and find inspiration in our love for cinema and all sorts of music. To put simply, our inspiration for design borrows from the late industrial designer Richard “Bucky” Fuller (1895-1983) - “When I have finished, if the solution is not beautiful, then I know it is wrong.” What is one thing that no one knows about you?: Minhee has a deep-seated obsession of cutting Truman’s hair. Truman states that it’s hard to argue w/ an insistent woman wielding scissors.
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